Research

Decade dilemmas – exploring people’s career aspirations in the wake of 2020

Kindred Agency commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign to explore people’s job or career aspirations at the start of the year and how these have changed as a result of the Covid-19 pandemic in 2020. The purpose of the survey was aimed at gaining further insights about those who may be considering a career change. It covers the kind of things respondents want to do more of as a result of their experiences and all they have learnt or reflected on. Teaching as a career is explored as part of the research as well as people’s attitudes to teachers following their efforts as key workers during the pandemic and in society more generally.

Read the summary of findings (PDF 754KB)

Published 19 January 2021