Research

Breakthrough Moments – exploring what personal achievement means to young adults

Kindred Agency commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign exploring the views of university students and recent graduates. The purpose of the survey was to gain further insights on what achievement means to this group when it comes to their career path, and what breakthrough moments might mean in a future job role, as well as the extent to which they feel that their school teachers helped to equip them to achieve breakthrough moments in their life so far.

Read the summary of findings (PDF 274KB)

Published 29 July 2021

My favourite subject – exploring people’s favourite subjects and the lasting impact of teachers

Kindred Agency commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign to explore people’s favourite subjects from their time at school, and the impact of teachers well beyond the classroom years. The purpose of the survey was aimed at understanding the extent to which people feel that their teachers’ passion for their subject helped spark an interest in their favourite subjects, and whether people’s current job or career is related to one of their favourite subjects from their time at school.

Read the summary of findings (PDF 266KB)

Published 20 May 2021

Decade dilemmas – exploring people’s career aspirations in the wake of 2020

Kindred Agency commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign to explore people’s job or career aspirations at the start of the year and how these have changed as a result of the Covid-19 pandemic in 2020. The purpose of the survey was aimed at gaining further insights about those who may be considering a career change. It covers the kind of things respondents want to do more of as a result of their experiences and all they have learnt or reflected on. Teaching as a career is explored as part of the research as well as people’s attitudes to teachers following their efforts as key workers during the pandemic and in society more generally.

Read the summary of findings (PDF 754KB)

Published 19 January 2021

Exploring the career aspirations of students and graduates and what it takes to teach

Kindred Agency commissioned research company Censuswide to carry out two surveys on behalf of the Get Into Teaching campaign – one to explore the career aspirations of students and recent graduates, and alongside this a survey asking teachers to cite the key attributes they believe are needed to do their job and the aspects of teaching they believe would most appeal to new recruits.

For students and recent graduates, the purpose of the survey was also to provide insights about the qualities and skills they most possess, as well as what they most hope to gain when considering a future career, including teaching. For the teacher survey, the purpose was to understand what attributes and skills they believed to be most useful for being a teacher, the best aspects of their job and what it enables them to do.

Read the summary of findings (PDF 764KB)

Published 23 September 2020

Exploring parents’ appreciation for teachers and experience of supporting home learning during COVID-19

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking parents of primary and secondary school-aged children about how they feel towards teachers and their experience of home learning, during the coronavirus outbreak when schools remained closed to most pupils.

The purpose of the survey was aimed at gaining further insights from parents, during this unprecedented period, and exploring the role teachers continue to play in the lives of young people.

Read the summary of findings (PDF 754KB)

Published 20 May 2020

The Millennial Career Crossroads

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the full-time, part-time working public or job seekers (those aged between 21-40 years old and who studied in higher education) about their inclination and motivation for making significant changes to their lifestyle, including changing careers.

Read the summary of findings (PDF 752KB)

Published 7 January 2020

Exploring the career change conundrum

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the general public about their inclination and motivation for changing careers, specifically at the start of a new academic year.

Read the summary of findings (PDF 460KB)

Published 4 September 2019

Propensity for switching careers

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the general public about their propensity for changing career.

Read the summary of findings (PDF 450KB)

Published 3 January 2019

Perceptions of influence survey

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey asking the general public about the people who influence them, the significance of this influence and the influence and impact their teachers had on them.

Read the summary of findings (PDF 450KB)

Published 14 November 2018

Careers survey

Censuswide were commissioned to ask university degree-level students and graduates from the last 18 months about their career aspirations.

Read the summary of findings (PDF 424KB)

Published 29 November 2017

Last updated 6 April 2018

Soft messaging survey

On behalf of NCTL, SKV Communications and Kindred Agency commissioned Censuswide to carry out a survey. This asked teachers and the non-teaching public from other professions about the extent to which they experience emotionally rewarding benefits from their career.

Read the summary of findings (PDF 459KB)

Published 10 November 2016