Research

Exploring the career aspirations of students and graduates and what it takes to teach

Kindred Agency commissioned research company Censuswide to carry out two surveys on behalf of the Get Into Teaching campaign – one to explore the career aspirations of students and recent graduates, and alongside this a survey asking teachers to cite the key attributes they believe are needed to do their job and the aspects of teaching they believe would most appeal to new recruits.

For students and recent graduates, the purpose of the survey was also to provide insights about the qualities and skills they most possess, as well as what they most hope to gain when considering a future career, including teaching. For the teacher survey, the purpose was to understand what attributes and skills they believed to be most useful for being a teacher, the best aspects of their job and what it enables them to do.

Read the summary of findings (PDF 764KB)

  • Published 23 September 2020

Exploring parents’ appreciation for teachers and experience of supporting home learning during COVID-19

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking parents of primary and secondary school-aged children about how they feel towards teachers and their experience of home learning, during the coronavirus outbreak when schools remained closed to most pupils.  

The purpose of the survey was aimed at gaining further insights from parents, during this unprecedented period, and exploring the role teachers continue to play in the lives of young people. 

Read the summary of findings (PDF 754KB)

  • Published 20 May 2020

The Millennial Career Crossroads

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the full-time, part-time working public or job seekers (those aged between 21-40 years old and who studied in higher education) about their inclination and motivation for making significant changes to their lifestyle, including changing careers.

Read the summary of findings (PDF 752KB)

  • Published 7 January 2020

Exploring the career change conundrum

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the general public about their inclination and motivation for changing careers, specifically at the start of a new academic year.

Read the summary of findings (PDF 460KB)

  • Published 4 September 2019

Propensity for switching careers

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey on behalf of the Get Into Teaching campaign, asking the general public about their propensity for changing career.

Read the summary of findings (PDF 450KB)

  • Published 3 January 2019

Perceptions of influence survey

Kindred Agency, in partnership with SKV Communications, commissioned research company Censuswide to carry out a survey asking the general public about the people who influence them, the significance of this influence and the influence and impact their teachers had on them. 

Read the summary of findings (PDF 450KB)

  • Published 14 November 2018

Careers survey

Censuswide were commissioned to ask university degree-level students and graduates from the last 18 months about their career aspirations. 

Read the summary of findings (PDF 424KB)

Soft messaging survey

On behalf of NCTL, SKV Communications and Kindred Agency commissioned Censuswide to carry out a survey. This asked teachers and the non-teaching public from other professions about the extent to which they experience emotionally rewarding benefits from their career.

Read the summary of findings (PDF 459KB)

  • Published 10 November 2016 

 

 

 

 

 

Careers survey updates

  • 6 April 2018: Further commentary added to the main text and additional data added to the tables
  • First published 29 November 2017