Cookies Policy

Last updated: 12 July 2023

This Cookies Policy explains what Cookies are and how we use them. You should read this policy so you can understand what type of Cookies we use, or the information we collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from Cookies. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

We want to make our services easy, useful and reliable. When services are delivered on the internet, this sometimes involves placing small amounts of information on your computer, tablet, or mobile phone – whichever device you use to access our site. These include small files known as Cookies.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies we use.

Interpretation and definitions


The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Cookies Policy:

  • ‘Department for Education’ (referred to as either “DfE”, “we”, “us” or “our” in this Cookies Policy) refers to Department for Education

  • ‘Cookies’ means small files that are placed on your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses

  • ‘Website’ refers to Get Into Teaching, accessible from in new window)

  • ‘You’ means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable

The use of the cookies

The information below shows the Cookies that are set by in new window) and the third-party services we use. You may refuse the use of Cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this Website.

We are committed to following the relevant privacy and electronic communication regulations. At the footer of this page, You can change your preferences at any time for marketing, tracking or performance Cookies.

Types of cookies we use

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

Essential cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

The Cookies we use are listed below with details about why we use them and how long they will last. These essential Cookies are used for site navigation and session management, and this service may not function correctly without them.

Name Purpose Expires
_dfe_session Temporary session data End of browser session
__zlcmid Zendesk Cookie that identifies your webchat session 1 year
__zlcprivacy Zendesk Cookie that stores your webchat Cookie preferences 1 year
git-cookie-preferences-v1 Website Cookie that stores your Cookie preferences 90 days
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID} VWO Cookie created when a campaign goal is triggered. This Cookie, when created, will always have a value of 1 100 days
_vis_opt_test_cookie VWO Cookie that reads if Cookies can be placed Browser closes
_vis_opt_exp_{CAMPAIGNID}_combi VWO Cookie created when you are chosen for a particular variation for a test and ensures you see the same variation when you revisit a page in the future 100 days
_vis_opt_exp_{CAMPAIGNID}_exclude VWO Cookie created when you are excluded from a test campaign due to the traffic percentage specifications 100 days
_vis_opt_exp_{CAMPAIGNID}_split VWO Cookie created when one of the variations is chosen for you, but you are not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page 100 days
_vis_opt_s VWO Cookie that tracks sessions 100 days
_vis_opt_out VWO Cookie that indicates that you should not be made part of any campaign 10 years
_vwo_uuid VWO Cookie that generates a unique ID for every visitor 10 years
_vwo_ds VWO Cookie that stores persistent visitor-level data for VWO Insights Depends on the retention period of the account
_vwo_sn VWO Cookie that stores session-level information 30 minutes and reset again to 30 minutes on activity
_vis_opt_exp_{CAMPAIGNID}_combi_choose VWO Cookie that stores the chosen combination. It’s a temporary Cookie that gets deleted when the campaign changes are applied Persists until campaign changes are applied
_vwo_referrer VWO Cookie that stores referral information allowing VWO to identify the original traffic source in case of the split URL campaign 15 seconds
_vvwo VWO Cookie that is a jar of all the VWO Cookies. It is currently created only for the Safari browser Expires in 2096 years

Tracking and performance cookies

Type: Persistent Cookies

Administered by: Third parties

Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. We measure Website usage so that we can gain a better understanding of how people use our site. This enables us to improve the information that we provide. It also ensures that the service is available when you want it, and that it delivers information quickly.

The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how people react to them.

Name Purpose Expires after
bam-session BAM use this Cookie to attribute mailing list sign ups back to the agent at a teaching event that presented a QR code to the candidate 30 days
_ga Google Analytics Cookie that helps us count how many people visit our Website by tracking if you’ve visited before 2 years
_gid Google Analytics Cookie that helps us count how many people visit our Website by tracking if you’ve visited before 24 hours
_gat Google Analytics Cookie that helps us understand how people use our Website 1 minute
AMP_TOKEN Uses tokens to help identify your client ID 30 seconds to 1 year
_ga_76JLPNZBCP _ga_2BHBCSRT7L _ga_D3DXWHT5D3 Used by Google Analytics to find and track an individual session with your device 2 years
_gat_UA-179982899-1 Used by Google Analytics to find and track an individual session with your device 1 minute
_gaexp Used by Google Optimize to identify if you’ve been part of an experiment or previous experiments which help us test parts of the Website Depends on the length of experiment, but typically 90 days
_opt_utmc Used by Google Optimize to store information about the source of Website traffic 24 hours
_opt_expid Used by Google Optimize to store information about experiments involving redirected pages 10 seconds
_clck Persists the Clarity user ID and preferences, unique to that site is attributed to the same user ID 13 months
_clsk Connects multiple page views by a user into a single Clarity session recording 13 months
CLID Identifies the first-time Clarity saw this user on any site using Clarity 13 months
ANONCHK Indicates whether MUID is transferred to ANID, a Cookie used for advertising 13 months
MR Indicates whether to refresh MUID 13 months
MUID Identifies unique web browsers visiting Microsoft sites. These Cookies are used for advertising, site analytics, and other operational purposes 13 months
SM Used in synchronising the MUID across Microsoft domains 13 months

Marketing cookies

Type: Persistent Cookies

Administered by: Third Parties

Purpose: These Cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These Cookies use information about your browsing history to group You with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place Cookies to enable them to show adverts which we think will be relevant to your interests while You are on third party websites.

We place marketing tags on our pages to track the success of our content on each channel. Some of our pages may contain content from other sites, like YouTube, which may set their own Cookies. These sites are sometimes called ‘third party’ services. This tells us how many people are seeing the content and whether it’s useful. In addition, if you share a link to one of our pages, the service you share it on (for example, Facebook) may set a Cookie. We have no control over Cookies set on other websites - you can turn them off, but not through us.

Name Purpose Expires after
_pin_unauth Used by Pinterest to collect information about how their visitors interact with the pages on the website to track the efficiency 1 year
sc_at Used by Snapchat to deliver more relevant and meaningful adverts. Also used to track the efficiency 12 months
_scid Used by Snapchat for tracking your actions, such as selecting recommended adverts. This information is used to make adverts more meaningful and relevant to you 12 months
_gac_UA-179982899-1 Records how you’ve interacted with advertising campaigns 90 days
_gac_gb_76JLPNZBCP Used by Google Analytics and Google Ads to help us understand how you’ve interacted with advertising campaigns 90 days
_gcl_au Used by Google Analytics and Google Ads to help us understand how you’ve interacted with advertising campaigns 90 days
_fbp Used by Facebook to store and track your visits across websites 90 days
_fbc Used by Facebook to record that you’ve accessed our website using a Facebook advert 90 days

Your choices regarding cookies

If you prefer to avoid the use of Cookies on the Website, you must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this Website. You may use this option for preventing the use of Cookies at any time.

If you do not accept our Cookies, you may experience some inconvenience in your use of the Website and some features may not function properly.

If you’d like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser:

Find out how we use your personal data when you sign up for our services.

You can change your preferences at any time for marketing cookies.